SEO Extension – Controlling what search engines use for a specific item/page
The SEO (search engine optimization) extension is now installed on the site and available for use. You can get an idea about it here
This allows us to give search engines a 'description', 'keywords' and 'title' for individual pages on the site.
- The 'description' is what gets displayed beneath search results in google or other search engines.
- The key words (or phrases) are not displayed but search engines scan pages for these and use them as a basis for when, where and how to list a page in search results.
- The title can be adjusted if something should be appended to it or if the name should appear differently in searches than it does on the site.
The code is usually put at the bottom of pages and looks like this"
{{#seo:
|title=Your page title
|titlemode=replace
|keywords=these,are,your,keywords
|description=Your meta description
}}
Here is the actual code from this page:
{{#seo:
|title=Scientolipedia Site Development Forum
|titlemode=replace
|keywords=Scientolipedia,scienntolipedia site development,help scientolipedia,help tell the truth about scientology
|description=The Scientolipedia Site Development Page is a forum where users can get help with and share ideas about developing the Scientolipedia website.
}}
note:- the 'description' must not contain more than 170 characters.
- There can be any number of 'key words' (or phrases) but good sense tells us not to go overboard - too many will be ineffective and may send a message to the search engines we are trying to spam them. Use relevant, common sense words or phrases which you think people might enter into a search query when looking for information on the topic of the page. They must be separated by comma's.
I will create more information about this new SEO feature and soon, I hope, it will be incorporated into the forms for pages so it will be a simple process to fill in the fields on the forms and the SEO will be taken care of that way.
To see how this looks embedded in the code, press Ctrl+U. A screen will pop up with the code for this page and you will find the "meta description", "meta keywords" and Title in the top section.
This new capability gives us greater control over the search engines and will increase traffic to the website. Yay!
Interesting. Seems worth trying to wrap ones wits around.
I have just added the following to the Steve Bisbey page (where I was adding a picture). Interesting task - you have to "imagine" the reality of countless searchers! Any comments, reverend Editor ( :-) ) :
#seo: |title=Steve Bisbey |titlemode=replace |keywords=Bisbey, Bisby, TIR, Traumatic Incident Reduction, PTSD, Post Traumatic Stress Disorder, handling trauma, prepcheck, unblocking, deblocking, incident reduction |description=Obituary and short biography of Steve Bisbey, who was a mental health practitioner and author resident in the London Home Counties.
That does not quite duplicate what I wrote - Any one can see what I actually wrote (perhaps only if logged in) by pressing edit for the last section of the page, and then pressing cancel when they have looked.
What does |titlemode=replace do?